About Aureia London

Heritage × Innovation · London & India

At Aureia London, we believe that true luxury is not simply worn — it is lived. Every creation is an experience:

Legal Name & Address: AUREIA LIFESTYLE PRIVATE LIMITED, E-4, Noida Sector 37, Sector 51, Noida, Gautambuddha Nagar, Uttar Pradesh, PIN Code: 201303

a fragrance that lingers like a memory, a body ritual that nourishes and restores, a cosmetic touch that empowers confidence. We are not just a perfume house — we are a lifestyle, a way of embodying elegance in every detail.

Born from a vision to unite heritage and innovation, Aureia London stands at the crossroads of cultures — blending the artistry of Indian craftsmanship with the timeless sophistication of European refinement. Each collection — from our signature fragrances to bath and body rituals and cosmetics — is a tribute to our roots and a step towards the future of niche luxury.

Our journey begins where rare ingredients meet visionary artistry. From the sacred richness of Indian oud and exotic botanicals to the elegance of fine European florals, skincare actives and modern molecules, every formula is composed with precision, passion, and purpose. We work exclusively with ethically sourced, premium-grade essences and ingredients, ensuring that each creation embodies not just luxury, but responsibility and authenticity.

Aureia London invites you to step into a world where India’s soulful heritage meets London’s contemporary elegance — where your daily rituals of scent, skincare, and beauty become immersive acts of self-expression.

For us, a product is never just a perfume, a lotion, or a lipstick — it is an aura: the quiet confidence in a crowded room, the intimacy of a silk touch on skin, the memory of a fleeting glance. To wear Aureia is to embody an experience: powerful, intimate, unforgettable.

Aureia London is not just about luxury you wear — it is about a lifestyle you live.

Explore the Collection
Founders of Aureia London — portrait
Founders’ Note

A Personal Note

Aureia London is more than a brand — it is the dream my wife and I nurtured and brought to life.

For over a year, we blended creativity, strategy, and discipline to shape it with care. I come from the world of law, she from the world of finance and strategy as a qualified actuary — two very different paths united in one vision.

Today, I have chosen to dedicate myself entirely to building Aureia London, while she continues to inspire this journey through her remarkable corporate career.

From niche law to niche luxury — discipline refined into desire.
  • Criminal-law discipline, translated into small-batch precision
  • Ethical, traceable ingredients; evidence-led formulation
  • Understated, modern signatures designed to linger — not shout

Our Mission · Our Values · Our Goal

What guides us — today and tomorrow

Our Mission

Aura-Driven, Responsible Luxury

To craft aura-driven, long-lasting creations that unite India’s soulful heritage with London’s contemporary refinement — created responsibly, in small batches, with uncompromising quality.

Our Values

What We Stand For

  • Artistry over excess — design with purpose, not volume.
  • Ethical sourcing — traceable, premium-grade essences.
  • Precision — small-batch formulation and rigorous evaluation.
  • Respect — for people, culture, and craft at every step.
  • Sustainability — thoughtful materials & mindful packaging.
  • Experience first — the aura matters as much as the note.
Our Goal

A Modern House of Perfume

To be recognised for experiential luxury, honest craftsmanship, and enduring signatures — building a global community that feels seen, remembered, and inspired.